Second Klan through the lens of gender Essay Example | Topics and Well Written Essays - 1000 words - 1

Second Klan through the lens of gender - Essay Example She brands them â€Å"petite Middle class† in the midst of wealthy recipients. Maclean’s work provides an understanding of both social and cultural issues, and a broad view of the persons behind the evolution of the Ku Klux Klan movement. The author argues that the economy had an impact in the collapse of the Klan in the mid 1920s (Jenkins 218). This argument contrasts that of several historians who indicated that the collapse of the Klan attributed to the moral plus financial abuses of Klan leaders. Evidence of murder plus rape of Klan Members and leaders was an indication of the cause of the decline of the group. The author argues that the New Deal and its several programs attempt to lessen the diminutive bourgeoisies economic decline weakened the Klan and other groups. The argument does not regard the possibility of an economic fall in the period of depression. The post war era must not have an impact on the economic down fall of the Klan (Jenkins 219). Maclean’s argument on the significance of gendered analysis emanates from her observation of various changes in the roles of women plus men during the era of the Klan movement. There were traditional roles laid by the Ku Klux Klan movement that the women were to follow. In the Ku Klux Klan, there existed rules that guided the clan, including the role that women and men had to play in the participation of clan activities. The Klan expected women to play a prime role of raising respectful white children with Christian faith and educating the children that the white race was greater than other races (Jenkins 220). However, several women defied the traditions by taking part in struggles for rights to participate in voting and inclusion, in the movement. These gender role changes cause Maclean to declare gendered analysis of the movement a fundamental aspect for revealing various occurrences. Several women fought for their inclusion the affairs of the movement, and found necessary

Management of Carotid Artery Stenosis Essay Example | Topics and Well Written Essays - 2500 words

Management of Carotid Artery Stenosis - Essay Example The result can be ischemic stroke or transient ischemic attack. These occur because of hemodynamic compromise, embolization, or thrombosis (Greelish, Mohler, Fairman, 2009). The review by Greelish, (2009), includes major trails which evaluate the efficiency as well as clinical variables and risk. There are two major trials discussed in this paper, those are the North American Symptomatic Carotid Endarterectomy Trial and the European Carotid Surgery Trial. Each of these demonstrate the efficacy of the carotid endarterectomy in patients who have symptoms such as transcient ischemic attack (Greenlish, et.al, 2009). The NASCET cohort is another study done that suggests the benefits of CEA in symptomatic patients may be overestimated, since a number of strokes that occur in the territory of stenotic arteries are not preventable by CEA. 1800 patients were included in this study which was done to assure that we knew what the true risk factors of this group of patients with stroke might be. This study showed that that stroke occurred most often in people that had 60% stenosis. This is well supported in all of the studies that were reviewed. Patients with 60% occlusion whether symptomatic or asymptomatic are at great risk. Risk factors lead to damage in the carotid arteries and th... Secondary prevention of stroke: risk factor reduction by Furie, Wilterdink and Kistler, (2009) review risk factor management of patients with atherosclerotic cerebrovascular disease, with a focus on secondary prevention in patients who have had ischemic attack or ischemic stroke. Those risk factors that are discussed in great depth in this paper are hypertension, smoking, diabetes, metabolic syndrome, and dyslipidemia. They show statistical data on those patients that control these risk factors and those that don't as well as how the CEA fits into this care (Furie, et. al., 2009). CEA alone will not forever cure a patient with large number of risk factors. The patient has to be willing to participate in this care, also. Cardiovascular disease, MI or ischemic stroke is still the leading cause of death in patients with metabolic syndrome and diabetes. Haffey, (2009), suggests success in saving lives here is based on effectively treating the whole patient. The author describes throughout his paper, different clinical approaches to achieving this goal. He reminds that treating those things that are risk factors for the disease should be dealt with aggressively. Those include hypertension, smoking, activity levels, dietary habits, obesity, carotid artery stenosis, and atrial fibrillation (Haggey, 2009). Again, as in the previous literature, Dr. Haggey suggests that there be a great deal of follow up assuring that these patients are doing what has to be done to decrease their risk factors. There have been three very high quality clinical trials on patients who need carotid endarterectomy but are asymptomatic. Those trials are the Veterans Affairs Cooperative Study Group, the Asymptomatic Carotid Atherosclerosis Study, and the Asymptomatic Carotid

Tescos Performance Based On Financial Ratios Commerce Essay

Tescos Performance Based On Financial Ratios Commerce Essay This research proposal studies on the factors which Tesco in their current profitability and meet it short-term financial obligation. Tesco also look strong for the employees motivation and the company competitive exists. Tesco was founded in year 1919 by Jack Cohen and the first Tesco name appeared in year 1929 (Tesco, 2010). Nowadays, the Britian leading retailer is Tesco and also United Kingdom based international supermarket chain (TESCO, 2010 and Tesco House, n.d.). They operating over 4,800 stores globally and employing over 472,094 people (Checksure, n.d.). At the beginning, they specializing in food, now move into areas like clothes, consumer electronics, consumer financial services, selling and renting DVDs, compact discs and music downloads, internet service and consumer telecoms (Tesco House, n.d.). They have 588 supermarkets and 257 are superstores. Besides that, they operates in 13 countries such as Republic of Ireland, Hungary Czech Republic, Slovakia, Turkey and Poland in Europe, China, Japan, Malaysia, South Korea, Thailand, India, and the U.S. (Tesco, 2010). The key towards Tesco success was related to their financial position which consists of generate a return on its resource, able to meet its short-term financial obligations and the efficiency ratios. Usually, the financial ratios analysis is including profitability, liquidity and investment ratios. Its normally used to analysis company performance which analyzes the success, failure and progress of company business. (Woods, 1999). In addition, it can also calculate for a company to be compared with other companies and own companies own past figures (Jiao and Bhalotra, 2007). Profitability ratios determine that the companys able to generate a return on its resource (missouribusiness.net, n.d.). Besides that, profitability shows proportion is advantageous business, measuring the overall performance was investigated, the profits of the company, can be used to test how your company operation, compares the current performance and the record of the past (Jiao and Bhalotra, 2007). It including gross profit, net profit margin, return on assets, and return on equity. The gross profit margin is indicates how well the company be able to generate a return at the gross profit level (Missouribusiness.net., n.d.). The gross profit margin considers the firms cost of goods sold, but does not include other costs (Netmba.com, n.d.). The formula for calculate the gross profit margin which is gross profit margin equal sales minus cost of goods sold divide by sales and multiply 100 percent. The formula calculates for net profit margin is net profit divide total sales also can call net sales and multiply 100 percent. However, this ratio ability provides a significant investment, indicate its sales business ability covers the smallest fixed cost and remains an acceptable profit (Missouribusiness.net, n.d). Formula calculation for return on assets is net incomes before taxes divide by total assets and multiply by 100 percent. This ratio display the effectively of the firms assets able being used to generate profits (Netmba.com, n.d.). In addition, low return on assets (ROA) indicates inefficient management, adverse when a high ROA which mean efficient in management (Barry, n.d.). Otherwise, this ratio in public company normally report return on assets to their shareholders, cause to tell them how well when using its assets to produce income. The return on equity (ROE) also knows as return on investment (ROI). The calculation compete for ROE which is return on equity equal net profit before taxes divide by shareholder equity multiply by 100 percent. These ratios usually indicate how well the company is utilizing its equity in investment and normally will higher than return on assets. According to proficient, if those companies hope their business growth in future, therefore, their ratio needs at least 10 to 14 percent in ROI (Barry, n.d.). This is a good figure to compare beside competitors or an industry average. For example, if the ratio is lower which mean that they meager management performance. In other words, a high return on investment indicates that management is doing well. Liquidity ratios is show how quick the company able to convert assets to cash, and pay off interest (Carter, 2010). Furthermore, the low levels of liquidity ratio can demonstrate poor management for grown up company (Netmba.com, n.d.). Besides that, its providing with useful limit for business managers to help them regulate their borrowing and spending (Barry, n.d.). The main liquidity ratios are the current ratio and quick ratio. Current ratio is also called the working capital ratio (Missouribusiness.net, n.d.). It is the number of times a companys current assets exceed its current liabilities, which is an indication of the solvency of that business (Auerbach, n.d.). The formula to compute the current ratio which is total Current Assets divide total Current Liabilities. A general rule of thumb for current ratio should be at least 2:1 (Missouribusiness.net, n.d.). A lower current ratio determines that the company may not be ability to pay its invoices on time, while a higher ratio means that company has money in cash or safe investment that could be put to better use in business (Barry, n.d.). The quick ratio is also called the acid test ratio (Missouribusiness.net, n.d.). It indicates the extent to which company could pay current liabilities without relying on the sale of inventory (Missouribusiness.net, n.d.). A general rule of thumb states that the ratio should be 1 to 1 or 1:1 (Missouribusiness.net, n.d.). If it is higher, the company may be keeping too much cash on hand or have a poor collection program for accounts receivable (Barry, n.d.). If it is lower, it may indicate that the company relies too heavily on inventory to meet its obligations. The formula for compete quick ratio is current assets minus inventory and divide current liabilities. 4.0 Significance of study: Basically, this study is seen vital as in it helps Tesco to do their financial performance more effectively. Regarding on that, it more related to the financial ratio analysis whether in term of profitability, liquidity and investment ratios that Tesco would take in for their effective management. Furthermore, this study also could acts as references for other retails that going to develop in the future as well to enhance competitive advantages. 5.0 Literature Review: Part A 5.1 Profitability ratios Profitability ratios are an indication of companys overall efficiency and performances. According to the calculation of annual report, the Tesco gross profit margin from year 2009 (7.76%) to 2010 (8.10%) increases 0.34 percent. During year 2010, Tesco net profit margin increasing 0.14 percent from 3.97 percent to 4.11 percent (Tesco, 2010). It indicates Tesco every year able to grown their revenues (Wearden, 2010). This is because they believe that having a good profitability the companies now can operate well in worldwide markets. Besides that, the profitability also provided information for investor to let the investors to know how well they company is going to evolution (Beginnermoneyinvesting.com, n.d.). Not only Tesco using this ratios and Carrefour S.A also use this ratio method. Because the Carrefour believe that improve in the profitability, it will efficient to the businesses running. Therefore, Tesco and Carrefour believed that using past data as a benchmark to make a concl usion as to why the profitability is increasing and decreasing, so that the company can go well (Mysmp.com, n.d.). For example, during the fiscal year in 2008, the Tesco had a better sales growth rate, so that they company moving up from number four to number three in the ranking in the world. When hold on more of retaining, its profits would cope with future external market challenges (Fresh Easy Buzz, 2010). 5.2 Investment Ratios Return on equity also known as return on investment (ROI). This ratio widely use by company because it ability to indications how efficiently the money invested in a company is providing a return to those investors (finpipe.com). In addition, the investor will through by ROE to get information what they need to make a sound decision (Winters, 2002). The investors normally will look for positive ROE, before making any kind of investment and also use to compare different investment options by an investment advisor (Dogra, n.d.). During 2010, Tesco ROE is 12.04 if compare to 2009 (11.98%) it increase around 0.06 percent. Besides that, Carrefour also emphasis on ROE, because investor is their money income if their ROE is not well that will influence their business and will affect them to expand in international business in worldwide. Therefore, the equity also look more to the operational and profitability ratios which to determine future profits that will accrue to the shareholder and t he shareholders compare the profitability of different projects by looking into their return on investment ratios (Dogra, n.d. and finpipe.com, n.d.). According to Shannon report (2010), Tesco CEO Terry Leahy announcement that the 145 store Fresh Easy should become profitable in fiscal 2013. Because of this announcement it causes the return on equity growth. In addition, a sharp improvement in Asia markets like Thailand and Korea able to helped drive sales growth. Return on Assets is evaluate to use get a feel for how well a company using their assets to generate income (money-zine.com, n.d.). During year 2010, Tesco ROA increase around 0.5 percent from 6.4 percent to 6.9 percent, because of the amortization charge on intangible assets arising acquisition. It also causes the group trading profits increase. In addition, they release cash from property through a sequence of joint ventures and other sale and leaseback transaction. Therefore, these transactions so far is completed which with pension funds, property companies and other investors would have delivered aggregate proceeds of  £2.2bn (Tesco, 2010). 5.3 Liquidity ratios Liquidity ratios are determined of a company ability to meet its debts (Winters, 2002). Liquidity ratios have current ratio and quick ratio. Current ratio is help company to see their able to pay their current debts without going against future earnings. In year 2009, Tesco current ratio 2009 is 0.77: 1 and year 2010 is 0.74:1. However, we can realize that current ratio from 2010 is decrease. This is because they always have new markets to invest in. The Tesco CEO Terry Leahy increase in borrowing ratios when spearheaded  £6.6 billion of spending on expansion, including the  £958 million takeover of South Koreas Homever supermarket chain. Although, Tescos facing debt is high but they feel it still very healthy balance sheet (Bloomberg, 2009). Quick ratio is show of the companys ability to make the payments on current obligation. Quick ratio for Tesco in year 2009 is 0.61:1 and year 2010 is 0.56:1. It shows that year 2010 ratio is decrease. This is because during that period they facing financial crisis. Although their ratio is decrease but they still can pay the debts because of they repaid their debt more early and use that was earning little interest to buy back higher interest-bearing corporate bonds (Tesco, 2010). Part B 5.4 Competition Besides that, competition in the worlds market is more important because it enables help the company assess intelligently the business environment in which the firm operates. This is because if without competition, the company unable to improve as in no competitive advantage. The competition enables the management to identify the companys weak points which to helps the firm to concentrate on the areas it needs to improve. The Main competitors of the Tesco are Carrefour S.A., J Sainsbury plc, Wm Morrison Supermarkets PLC and so on (Datamonitor, 2004). These are the main competitors in business strategies and the value markets. In other words, it also can help the company to know what kinds of actions are required to development with the competitive position in the industry (Articlesbase.com, n.d). 5.5 Motivation Employees are considered the important asset of a company. Based on that, the key of business success is general relying on employees. Employees are considered the important asset of a company. Based on that, the key of business success is general relying on employees. Tesco mission is work as a team, trust and respect each other, listen, support and say thank you, and share knowledge and experience to customers. Above all they want their employees everyone at Tesco can enjoy their work. Besides that, the Tesco believe that if you treat people well they will give great service so they customer able to enjoy their shopping trip. Tesco know their employees can work better when they are given the space to make decisions and take responsibility. They also encourage their employees to learn from their mistakes and challenge conventional thinking (Tesco, 2010). 6.0 Methodology: Theoretical framework for this study is: Gross Profit Margin (IV) DB Total Assets Turnover (IV) Net Profit Margin (IV) Return on Assets (IV) Stock Turnover Period (IV) Tesco Performance (DV) Quick Ratio (IV) Return on Equity (IV) Current Ratio (IV) In this case, the Tesco performance is dependent and financial ratios are independent. Generally, secondary data collection is going to be done in order to help achieve the objectives in this study. It can through by annual report to do a comparatives which how well the Tesco performance in current year and previous year. In addition, they can highlight the variances in past budget, so that they can improve in following year through by these problems. (Words count: 2061) Reference lists Auerbach. A., n.d. How To Analyze Your Business Using Financial Ratios. [Online] Available at: ,http://www.esmalloffice.com/SBR_template.cfm?DocNumber=PL12_1500.htm> [Accessed 26 October 2010] Barry. C.C., n.d. Financial Ratios. [Online] Available at: [Accessed 27 October 2010] Beginnermoneyinvesting.com, n.d. Profitability Ratios. [Online] Available at: [Accessed 14 November 2010] Bloomberg, 2009. Tescos debt-fueled growth sparks investor backlash. [Online] Available at: [Accessed 29 October 2010] Carter. M., 2010. The Purpose of Financial Ratios. [Online] Available at: [Accessed 27 October 2010] Checksure, n.d. Tesco Plc and History of Tesco Plc. [Online] Available at: [Accessed 26 October 2010] Datamonitor, 2004. Tesco PLC. [pdf] Available at: [Accessed 15 November 2010] Dogra. A., n.d. Return on Assets Ratio. [Online] Available at: [Accessed 14 November 2010] Finpipe.com, n.d. Financial ratio analysis. [Online] Available at: [Accessed 4 November 2010] Fresh Easy Buzz, 2010. Tesco Drops From Third to Fourth Place in Important Global Retailing Ranking Despite Having Higher Sales Growth Than Rival. [Online] Available at: [Accessed 29 October 2010] Jiao. K. and Bhalotra. K., 2007. Financial Analysis J Sainsbury Plc. [pdf] Available at: [Accessed 27 October 2010] Kulkarni. A., n.d. Return on Equity Ratio. [Online] Available at: [Accessed 14 November 2010] Missouribusiness.net, n.d. Financial Ratios. [Online] Available at: [Accessed 27 October 2010] Money-zine.com, n.d. Investment Ratios. [Online] Available at: [Accessed 14 November 2010] Mysmp.com, n.d. Profitability Ratios. [Online] Available at: [Accessed 14 November 2010] Netmba.com, n.d. Financial Ratios. [Online] Available at: [Accessed 27 October 2010] Shannon. S., 2010. Tesco First-Half Profit Gains as International Sales Rebound. [Online] Available at: [Accessed 29 October 2010] Tesco, 2010. About TESCO. [Online] Available at: [Accessed 25 October 2010] Tesco, 2010. Annual report 2009 2010. [Online] Available at: [Accessed 28 November 2010] Tesco, 2010. Annual report 2009 2010. [Online] Available at: [Accessed 28 November 2010] Tesco, 2010. Creating good jobs and careers. [Online] Available at: [Accessed 15 November 2010] Tesco, 2010. Group performance. [Online] Available at: [Accessed 29 October 2010] Tesco House, n.d. Tesco Plc Business Information, Profile, and History. [Online] Available at: [Accessed 17 October 2010] Wearden. G., 2009. Tesco reports weak sales growth. The company is still planning to hire around 10,000 people during 2009 more than Sainsburys and Morrisons together. [Online] Available at: [Accessed 30 October 2010] Wearden. G., 2009. Tesco unveils record profits of  £3bn. [Online] Available at: [Accessed 28 October 2010] Wearden. G., 2010. Tesco rings up record profits. [Online] Available at: [Accessed 28 October 2010] Winters. A., 2002. Investment tips: what are key investment ratios? [Online] Available at: [Accessed 14 November 2010] Executive Summary:http://www.scribd.com/doc/39455198/TESCO-Financial-Analysis

Napster :: essays research papers

The program, and later company, named Napster, has brought about a historical debate concerning copyright law and the Internet. Napster’s is a free Internet music file-sharing program that allows users to quickly and easily swap files with one another directly, without the use of a centralized file server. Its software aims to make finding MP3 files easier on the Internet. No files are actually hosted on Napster servers as Napster provides access to music files on others' computers. This system of computers is called peer-to-peer networking. In addition to its search features, Napster contains three major components: 1) A chat program that allows users to chat with each other in rooms based on music genre. 2) An audio player that plays MP3 files from right inside Napster in the event that users do not have an external player or prefer not to use one. 3) A tracking program that allows users to keep track of their favorite MP3 libraries for later browsing.   Ã‚  Ã‚  Ã‚  Ã‚  Napster was the brainchild of, at the time, nineteen-year-old college student, Shawn Fanning, at Northeastern University in Boston. Throughout his life, Fanning had two loves: one was sports and the other was computers. Over time his curiosity for computers grew and sports became less important, concentrating most of his time working with computers, primarily focusing on two aspects of the computer, programming and the Internet. During his freshman year at Northeastern University, in 1998, Fanning was trying to enter computer science classes higher than the entry level (Jones, 2001, 1A). Not finding anything challenging about the courses he was enrolled in, Fanning decided to start writing a Windows based program in his spare time. He spent most of his time in chat rooms talking with experienced computer networking programmers. Fanning thought-up the general idea of, what is now known as, Napster from his roommate who loved music files, most commonly known as MP3à ¢â‚¬â„¢s, but was frustrated with most music sites which had limited music files available and detested having to endlessly search website’s looking for particular songs. Fanning, keeping his roommate’s frustrations in mind, and his programming skills at hand, began writing Napster. He used the idea of all users being connected to one central computer server, and having access to each other’s music files that users wished to share (â€Å"MTV News,† 2000, 1). In other words, â€Å"Napster makes its application software freely available for download by consumers from its website.

Information Systems In Business Organizations Essay

The website of PC Magazine, upon looking at its physical makeup, and design, was designed to entice and provoke consumers all over the world, some of them, I assume, are hooked on online shopping, to purchase products featured on their website. The home page of the website appears to be patches of commercial billboards as it is occupied by advertising ads publicizing their line of products. Some of the wide variety of products presented in the website includes printers, digital cameras, laptops, mobile phones, software and hardware products for computers, mp3 players, to flash drives, speakers, projectors, subscriptions for PC magazine as well, and many more. There is also a broad range of links that you can visit that depends on your fields of interest. For online window shoppers, there is a link for product guides and reviews. Products available in the market, including all brand names, companies and corporations who pay Pcmag.com for advertisements, and product partners, are reviewed and rated. The reviews are useful enough, containing the positive and negative feedbacks of each product. The ratings on the other hand are based on the features, compatibility to other gadgets, design, and the price of the product. There are also software products, for shareware, demo trial, and freeware that the online client can sample and access. As tagline of the Pcmag.com goes, their website is intended for an independent individual. To prove their claim, they have provided links for how-to’s, do-it-yourself’s, tips and guides, and video blogs. For the online information-seeker, there are links for news updates and columns about products in the market, whether these are upgrades, new product launches, additional reviews, comments, etc. Aside from the advertisements plaguing the website, there is also a separate link for online shoppers, which constitute numerous merchandises that are available for purchasing, shopping options, and technology solutions. Moreover, there are discussion boards for online clients who wish to communicate with other online clients about gadget finds, current trends, and other issues about technology and its advances.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Overall, the website of PC Magazine spells out the words â€Å"to sell.† There isn’t any link in the website which does not feature an advertisement or stimulating signs such as low prices, sales, and discounts for products. For each mouse click, there is always a provocation to purchase gadget items. The website accommodates online shoppers, online window shoppers, and consumers deciding on what products to purchase for their particular needs and why. However, pcmag.com primarily caters to businesses or corporations that are planning advertising strategies for the promotion of their products. In as much as the website would want to display themselves as a consumer-centered community, it is likely that business corporations are more benefited by them than their consumers. People who are knowledgeable about management and marketing issues or even rational consumers who are not easily swayed by advertising would know this. Advertising is a very powerful and persuasive tool in stimulating consumers to believe what they are trying to sell. It does not even contribute much to information technology because it is only concerned with the promotions of software and hardware products. Although there are links provided for how-to’s and such, it still lacks depth and beneficial information to sustain the demands of learning information technology. The extensive amount of information provided in each link would be a subject of interest to you if you are a techie and gadget-dependent or if you want to learn how to operate gadgets that are widely used nowadays. If these are your objectives in visiting the sites, then it would be an advantageous and helpful thing for you to do. The product guides and reviews would prove to be the most interesting and valuable links for consumers, as it has the most consumer-centered feel to it. In general, the usefulness and value of the website depends upon your needs and concerns.

Psychological Testing Essay

The Kaufman Assessment Battery for Children measures simultaneous and sequential processing skills as well as subscales that measure academic achievement. The age range this test investigates is ages 2-12 years. There are ten mental processing subtests as well as six achievement subtests. Only three of the subtests are administered to all ages groups, making the sub-testing age-specific. The older the child in question, the longer the tests will take. The sequential processing scale measures short term memory and problem solving is organized around sequences. The simultaneous scale measures several problems that need to be solved at the same time. Achievement scales measure applied skills of the individual. b) Intelligence in children of preschool age is very unstable whereas their intelligence begins to stabilize as they reach school age. The assessment tools for infants are different to school-going children in the sense that they measure development rather than academic foundations. These tests measure how quickly the child is developing in terms of motor skills, linguistic development, adaptive behavior and social interaction. It has to be given that school-aged children have a higher vocabulary and language skill that can be better tested than the infant who is still using monosyllabic noises rather than words. Motor skills also develop more rapidly as well as reasoning skills. c) Mental age does not refer to the actual age of the person in question. A person with a mental age of 5 years may actually only be 4 years chronologically and vice versa. Due to this anomaly, data derived from IQ testing does not follow a bell-curve on data sheets. The deviation IQ is implemented to smooth out inconsistencies. Instead of actual scores, the person is allocated a percentile score so that it can be placed more realistically on a normal curve chart. Mental age does not necessarily increase over time in the same way that chronological age does and this age difference gradually decreases around adolescence. For these reasons a deviation IQ is used as opposed to actual raw scores. d) Originally named the Binet-Simon test, the Testing underwent several revisions over time with the most significant change being that it included the first Intelligence Quotient after 1916 when it became the Stanford-Binet test. The Binet-Simon test was initially used to determine the intelligence of retarded children, came to the conclusion that rather than portraying a chronological age, the children displayed a mental age instead. The 1986 version of the test include a wider perimeter sample group in order to decrease inequities that occurred in race and gender previously. It had been engineered for children alone but in 2003 was amended to accommodate adults as well. Design changes were made also to accommodate and measure behavior at age levels. e) Fluid and crystallized intelligence both form part of general intelligence. Fluid intelligence relates to reasoning and problem solving and is largely thought of as being independent of learning or experience. It is therefore an inherent or instinctual intelligence. Crystallized intelligence on the other hand refers to the intelligence that you gain from experience and what you have learnt in life. This intelligence is something that increases with age due to experiences and the assimilation of knowledge through what we have learned. Fluid intelligence therefore decreases with age and peaks during adolescence while crystallized intelligence will continue to grow. f) The general intelligence factor (g-factor) is meant to be a measurement of the persons overall intelligence. The two-factor theory was initiated by Spearman who derived a g-factor from two functions: a generalized ability and a specific ability. Therefore according to Spearman a person’s intelligence could be determined by a general intelligence as well as a specific intelligence (s-factor). Multi-factor intelligence theories implement the individual ability to be intelligent in various fields. Thurstone found that there were multiple areas in which a person could display intelligence and derived 7 factors that he called primary abilities: word fluency, verbal comprehension, spatial concept, numerical facilitation, memory by association, reasoning and perceptual speed. g) Individual tests require one-one-one consultation and measure verbal and non-verbal abilities. The Stanford-Binet and the Wechsler tests both require this environment. Group tests are most often administered to large groups and do no require one-on-one consultation. These tests are most often aptitude tests or cognitive abilities. Scoring in these terms is most often more objective than in individual tests and also simplify the role of the coordinator. Group testing is not culture-specific as opposed to individual testing which can be more culturally loaded and also more subjective. It is not as easy to establish a relationship with the person in a group testing environment as it is when the person is tested individually. h) Army alpha and beta tests were prototypes initially used in group testing to place soldiers during the First World War. Alpha groups were those who were proficient in the English language. Those who were not initially considered alpha groups were those who were placed in beta groups who were intelligent but not native English speakers. This hypothesis was that people’s intelligence was inherited. This method was first used to identify where in the army the person was likely to be placed, given their responses to the tests and the results. The beta test decreased its use of verbal knowledge presumably because they are non-English and it used mainly pictographic references. i) Aptitude and achievement tests are both standardized. Aptitude testing assesses the ability of the person to learn in certain areas. These tests are developed in order to determine which field of proficiency the person is most likely to excel in. These also measure numerical and literal ability as well as mechanical and abstract reasoning. Achievement tests on the other hand measure how well a person has achieved a skill. It is mostly used to ascertain academic levels and therefore is useful in determining whether a person is inherently able to learn something or not. An aptitude test will be able to validate that a person is most likely to achieve highly in a certain area and not as highly in others. j) The Wechsler Intelligence Scale for Children is an individual test that does not require reading or writing. It measures verbal intelligence and response times which can be useful in the diagnosis of Attention Deficits or other such disorders/abnormal patterns. This form of testing is significant in that it supplies the coordinator with information as to how fast the child can assimilate and react to questions. It also ascertains the quality and efficiency of vocabulary as well as word processing. The test is significant also in that t determines the respondent’s concentration levels and possible problems in their attention span. This is useful in that answers require verbal reactions. k) Physical disability does not necessarily mean that there will be discrepancies in the IQ of the person. Testing a person who is deaf for instance, requires a different approach to testing as well as a different means for the test. These individuals need a non-verbal based test and verbal ability is therefore a non-entity in their testing. A blind person on the other hand will not benefit from spatially based tests or units that require sight. The tests used to identify IQ would have to be verbally based and not pictorial. This considered, a speech impaired individual will also not have the same verbal component as someone who is able to speak. However, this does not mean that a mute person is not able to understand verbal interjection. For this reason, the IQ test has to be tailored to the specific disability reflected by the individual. l) Certain cultures encourage some skills more than they do others. The culture fair test is non-verbal and does not therefore test linguistic understanding insomuch as if the person tested is not an English speaker, they cannot be expected to understand English word and sentence structure. The culture fair test therefore measures analytical and reasoning ability and makes use of abstract and unusual visual spatial pictographs. From this the spatial and pictorial representations are believed to be universal to all cultures and thus understood well from one culture to the next. It was initially meant to reduce cultural or ethnic bias that can be produced when a test is designed to be effect for a certain culture. It is also independent of educational foundations and therefore measures inherent skill rather than acquired skills. 2 a) Personality testing identifies certain traits inherently part of an individuals psychological make-up. These tests basically help you determine what personality attributes you have and therefore help to identify what career types may be more pertinent to whom. Aspects of the personality often denote what particular attributes the personality has and thus what lifestyle s better suited to whom. Jung and Myers-Briggs typology identify different personality types that are said to help the individual determine their best career path. The ability test measures a person’s ability to learn new skills and also their potential in certain fields. Ability tests also seek to ascertain what the person has learnt or assimilated in terms of whatever they are studying, for example, school tests. b) Personality traits are characteristics of the individual and certain personality qualities that are inherent to the person. There are theories that propose that all traits are present in all people but to varying degrees (lesser or more). Idiographic personality trait view maintains that each person has a unique psychological structure that is not shared by anyone else. For this reason, it is impossible to compare any two people. The nomothetic view however, sees people as unique in their combination of traits. This means that while they do share personality traits to various degrees this can be compared by degrees of each trait in comparable people. c) Items are chosen depending on the specific group that is being studied. For example, screening of normal behavior in police officer applicants will be given items that pertain to the criminal justice system. The group is split into two: one group is what the coordinator would think of as displaying abnormal reactions/behavior and the other would be normal. Items are distributed equally in both groups and reactions towards the stimuli are recorded. The empirical criterion key does not assume that respondents are able to observe their own behavior but rather sees the objects or items as stimuli that require a response. Those they believe to be normal are used as a scale by which abnormal behavior can be compared. d) Forced-choice format gives a more well-rounded result then standard testing. The forced choice format basically allows the respondent one of two statements that they most likely agree with. The advantage of this is that it not only gives an accurate representation of reality, but it prevents the choice from becoming monotonous. It is easier to score these kinds of questions than if the respondent was asked multiple choice questions. As a design this format prevents the respondent from being consciously manipulated and therefore makes sure that the answers are truthful. This form of questionnaire is also shorter, preventing the individual from becoming tired and losing focus on the questions that are being asked. This prevents answers from becoming distorted. e) Response sets or response style refers to the person’s propensity to answer the same response for all or most of the questions. For instance, if the person responded ‘yes’ to the above question and then ‘yes’ again, regardless of the nature of the question. This is usually counterbalanced in tests because there are times when the person is biased towards a certain question based on its contents. Counterbalancing this response requires the same question to be asked in a different way and later in the questionnaire. This situation of response bias is also termed ‘acquiescence’ as the person performs this unconsciously or with lack of interest in the nature of the questions. f) Factor analysis is used to describe variables in a research situation. For instance, we have a research questionnaire that we now have to translate into data specific terms. We have the variables that were studied and the scores for each variable. In psychometric intelligence testing we could have any number of variables that determine the overall factor. An example of this would be that while we are aware that there are multiple factors within the intelligence study, all these factors contribute to the g-factor or general intelligence factor. In this case ‘g’ is the only factor that is common in all persons. What this analysis does is ascertain what particular factors which people are most affiliated with. Basically we could determine which factor is specific to which person. g) Objective self reporting methods of personality assessment is based on standardized questionnaires with limited responses available as well as a fixed scoring system. It is based on nomothetic principles and is therefore less ambiguous then the progressive methods. Progressive personality assessment techniques use intuitive responses and the intuitive scoring is also use. This personality assessment is based on idiographic principles which make it entirely different to the objective method. The problem with progressive techniques is that there is no fixed scoring system, however the problem with the objective method is that it does not leave room for intuitive or interpretive responses which are natural human conditions. h) Word association tests require the coordinator to present the group or person with a word. The person responds to this with the first word that comes to mind. This is a free association and therefore does not give the person the chance to think about their answer. A table measures the test word, the response time and the response. Responses to the words can be either the opposite in meaning; an association with the word (green-yellow); or even a definitive answer. The basis of this test is that it provides a pattern of how the individual sees words and how they associate with things. The association of about 100 words will give the coordinator a pattern of response that can be determined as normal, abnormal or as an anomaly. Most people will have a set pattern of responses. i) The interaction between a need and a press is called a thema. There is a need that is ensued by a press. To simplify this, Murray identified 28 needs and forces that press them into fruition. This makes the relationship interactive and determined by this interaction is the thema. The thema therefore can be linked to other units of these interactions to form serial thema. The greatest portion of the persons thema is dependent on the amount of press and needs that are present in that specific thema. This theory is used to determine personality types that are identified by specific needs and forces of press. Murray conducted this typology on Adolf Hitler in order to ascertain the needs and forces that culminated in his erratic behavior. j) Interest inventories conduct in-depth investigation into a person’s likes and dislikes and this helps to determine what type of career path is best suited to the individual. Clearly you should not study or undertake careers in which you would have to partake in activities you intensely dislike. Neither would it be advisable to become involved in vocations that you are indifferent to. The key would be to become involved in a career that contains more of your inventories ‘likes’ than ‘dislikes’. These interest inventories help you to discover what it is exactly that you like or dislike. This particular form of inventory is highly related to personality in the sense that certain personalities are more likely to enjoy certain key activities. An example of this would be an artist or writer enjoying solitude in a way that an actor might not. 3 b) Test name: Stanford-Binet Intelligence Scale. Test uses: The Stanford Binet was initially indicated for the correct placement of children in educational settings. It is now one of the most widely used intelligence tests. It is useful for determining cognitive skills and intelligence in children and adults. Population test was designed for: As already stated, it was designed for children in educational settings in order to ensure that they were placed in the right class environment. Administration of test: The time it takes to administer this test depends on the age of the respondent and how many subtests are administered. It may take from 45-90 minutes standard but may take longer depending on the conditions at the time and the variables concerned. The respondent is timed at each subtest and is determined by estimated entry level. Timing is approximately 5 minutes per test. Depending on the age, the articles measured include: fluid reasoning, knowledge, quantitative reasoning, visual-spatial processing and working memory. Characteristics of normative samples: The Stanford Binet normative sample reflect the 2000 U. S census and bias reviews are conducted on race, ethnicity, gender, religion and socio-economic status. Because it is a standardized test, normative or mean scores are derived per age group and the representative sample is matched to the individual standing. It was standardized on a national representative sample of 5 000 subjects. Reliability information: Reliability in this test is considered high. The internal median consistency score was . 97. Subtest reliabilities differ from age-group to age-group. Reliability coefficients ranged from . 91 to . 98, with coefficients for the five factor indices ranging from . 90 to . 92. Subtest coefficients ranged from . 84 to . 89. Validity information: correlations in the validity were considered high with an approximate value of . 90 compared to earlier Stanford Binet editions and high compared to other tests. Strengths of the test: This test can assist in the diagnosis of learning disabilities as well as determine the level of competency for young children compared to a normative structure. It can be used to determine developmental stages and knowledge and can be used in all age-groups from pre-school to adults. Weaknesses of the test: Due to the lack of co-operation sometimes shown in very young preschoolers the test results may not be indicative of true ability because of their lack of interest in partaking in the study. Different age-groups are administered different subtests which may also be considered a criticism in terms of its universal application.